How do you sell your services online? If you sell your time, it’s important to promote your activities / services in the best way possible. As a result, you need customisable business tools that meet your needs and supports information that’s consistent with the other ways you communicate with your audiences.
To achieve this, it’s good to focus on:
With these elements in place, it’s important to be future proof – so that no matter how fast your business grows, you’ve got a platform that meets your needs.
Create an accurate activity title
Whatever activities you offer, every activity title should accurately reflect the activities involved and encourage clients to book.
Consistency is key – so your activity titles should be the same everywhere. This covers both online (e.g. on your social media, your website, your booking platform, etc.) and offline (e.g. when you’re talking with a potential client, your leaflets, your business card, etc.). This all goes into delivering a seamless booking experience for your clients so they can easily book the activities they love with you, time and again.
People want to know exactly what they’re booking. A clear description, which can include what happens during the sessions, who it’s suitable for and what results they might gain, can help people understand that it’s the right activity for their needs. They can then book with confidence.
You therefore need complete flexibility in your booking platform to create customised activity descriptions.
Your pricing should be consistent, regardless of where you communicate your price, e.g. booking platform, social media, flyers, posters, etc.
This transparency will give confidence to everyone and create a better customer experience.
Only want to get booked on Tuesday mornings? Never want to be booked on a Saturday or Sunday? Whatever your availability, it’s important your booking platform gives you the freedom to select when you’re available to fulfil your bookings and when you’re unavailable.
Be future proof
Whatever the size of your business now, it’s important to use a booking platform that gives you the freedom to list all the activities you provide, with no constraints – so that it remains relevant to your business now and ongoing.
So, think about the way you sell your services online. Think about what your clients will enjoy, and choose a platform that gives you the flexibility to offer those.
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