OUR LEADERSHIP TEAM
Anthony Franklin
Founder & CEO
Vision-meets-community builder.
A former PGA golf professional turned tech entrepreneur and investor with 25+ years' experience across the UK, Europe, and Asia. Anthony founded fibodo to connect communities and create technology that drives social and wellbeing impact. He leads fibodo's strategic vision, partnerships, and CSR commitments, including the DoingOurBit initiative supporting NHS and social care professionals. Anthony's focus is simple: empower people to do what they love by making business easier, smarter, and more connected.
James Murphy
Co-Founder, Product & Platform Director
Engineer-meets-designer.
James brings a rare mix of technical depth, creative instinct, and product discipline. With a background spanning corporate wellness, UX, and platform development, he leads the architecture behind fibodo's ecosystem, ensuring every product from CORE to COSMOS works beautifully together. His mission: turn complexity into clarity, crafting tools that feel intuitive, powerful, and human from the first click.
Leslie Clarke
Co-Founder, Customer Success Director
People-first problem solver.
Leslie helps gyms, studios, coaches, and trainers grow through fibodo's connected platform. With over a decade of hands-on experience in customer success and business development, she champions simplicity and real support. Leslie is the bridge between fibodo's users and its technology, making sure every customer feels confident, capable, and fully supported as they scale their business.
Jake Shand
Co-Founder, Executive Director, Strategy & Growth
Operator-meets-strategist.
From DJ/bar manager and marketing international artists at BMG Music to senior roles with Beachbody, Les Mills, Burger King, Stuff/Neighbourly, and Wexer. Jake builds positioning, pricing, and pipeline that scale. At fibodo he connects product, brand, and revenue so growth is repeatable, with AI-enabled ops that save time and amplify what works.
Marika Guidolin
Executive Assistant
Precision-meets-partnership.
With 15+ years of international operations experience across Italy and the UK, Marika blends structure with empathy. From NatWest Bank to Euromeccanica, she's mastered the art of coordination and calm under pressure. At fibodo, she keeps strategy, systems, and schedules running seamlessly — the quiet force that keeps everything moving.
Want to build with us?
fibodo is growing fast. If you're passionate about creating technology that makes business simple, we'd love to hear from you.
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