In the current climate it’s vital to have your business online. For that reason, we’ve come up with these six simple benefits of digitising your business to survive downturns. It has become obvious in the past days that delivering online content will be the norm moving forward – whether this be pre-recorded videos, or delivering 1-2-1 and group sessions.
To date many PTs haven’t seriously considered going digital. The reason is, diary control and cash were seen as a credible option. But even before COVID-19 the consumers’ expectations had changed. This can be seen in sectors like taxis and food deliveries.
Things will never return to the endless client calls, messages and emails, and paying cash on arrival. The consumer is king. However, they will demand to book and pay in a few clicks, turn up to a session, and get value for money.
The real values in digitising your business include:
- You’ll not be so vulnerable to unpredictable economic disasters
- Independence to build and manage your own business marketplace
- Manage all clients and business admin in one place
- Open communications, including push notifications to clients
- Peer-to-peer referrals via digital/social networks
- You are paid direct to your bank
- Optimise your time, with live reporting and analytics
- Generate new leads by sharing open data
1) Move your business digital
Register at fibodo and complete your online profile. It can take as little as 5 minutes. Although, we see the best profiles created in about 30 minutes. And those usually exhibit well thought out copy and great imagery.
2) Let your clients know what you’re doing
Send invite emails from the client management section. When clients click the join links they’ll automatically be assigned to your web & app booking pages. We recommend setting up a discount for the 1st time your clients book you online.
3) Engage audiences through social media
Connect your fibodo URL to your social accounts. Add a “Book Now” button to your Facebook page. Because this will allow people to get inspired, book, and spend money with you. Remember to share any last-minute availability on your social channels from your planner. This can be found on the desktop, or via the fibodo for business app.
4) Build your online presence – Trustpilot is very powerful
Peer-to-peer and online reviews are great ways to gain new clients and bookings. As recommendations are the best, fibodo integrates with Trustpilot, with over 4 billion hits on its website per month. Once you have 20 reviews on Trustpilot, your profile is promoted further up the Google rankings.
5) Create content, daily blog, sharing of availability
People will make quick decisions as to whether to book with you. So make sure you have relevant social content available. Be sure to include information about yourself, your accreditations, and the sessions you run. Make sure your posts are up to date. Most importantly, share any last-minute availability, potentially at a discount.
6) Offer rewards – new sign ups / bookings
Give your clients an incentive to book you online. For instance, we recommend a 20% discount for the first transaction. It’s easy to understand and easy for them to share with their friends and family. Multi-buy discounts are always popular. Just be sure you include an expiry date, perhaps set it to 90 days.
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