fibodo bolsters benefits and incentives offering with non-executive director appointment
Award-winning booking platform fibodo, has appointed Brian Dunne as a non-executive
director to its board, as it looks to increase distribution of its products within the benefits and
Known as the ‘Godfather of Gift Cards’, Brian has extensive experience within the benefits
and incentives sector, and is highly regarded within the industry as one of its leading
Brian has served as president of the Incentive Marketing Association (IMA) for eight years,
ensuring industry growth across Europe. Currently the IMA’s past president, he also sits on
the Global Board.
During his 25 years as CEO of Action Solutions, Brian established the business as the UK’s
leading prepaid consultancy in Europe, working with high-profile organisations to enhance or
develop their gift card programmes.
In recognition of his contribution to the industry, Brian has recently been accredited with a
Fellowship Award by the IMA and is set to receive the Lifetime Achievement Award at the
upcoming UK Gift Card and Voucher Association Conference 2020.
As part of its ambitious growth strategy, fibodo is working to increase distribution of its
Activity Finder platform by capitalising on the burgeoning workplace health and wellbeing
The platform empowers people to find and book sports and activities with coaches,
instructors, organisers, and clubs from all corners of the UK, whether this be with workplace
colleagues or at home with family and friends.
With a deep understanding of the benefits and incentives sectors, Brian’s advice and
direction will enable fibodo to develop its offering and effectively convey the value that the
Activity Finder can offer to any organisation looking to give their employees access to as
many activities as possible.
Anthony Franklin, founder and managing director of fibodo, commented: “We have been
speaking with Brian for a number of years in an effort to better understand e-money and the
benefits and incentives industry. It’s a very complex field, and his insight thus far has been
“To have Brian join the team now is a testament to the company’s achievements to date,
and a clear indicator of our aspirations in establishing fibodo as the number one provider of
customisable activity finders, using aggregated open-activity data.”
Commenting on his appointment, Brian said: “I first met Anthony in 2017 and was
immediately intrigued by what I saw. We have kept in regular contact since then, as both
fibodo and the benefits sectors have developed.
“During this time, it has become increasingly obvious that people value experiences, and
expect to access these at a time and place that suits them, via companies and brands they
“There is a growing demand for better work-life balance, and many companies are looking to
embrace this change. I feel that the fibodo platform not only supports this direction, but
makes it easy for these businesses to administer positive change for their employees.”
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