Should your business have an online presence?
Definitely. As 97% of people search for local businesses online, an online presence is vital for business success.
But that’s just the tip of the iceberg – there are plenty more reasons why it’s important to look great online:
- Existing and potential clients can find you 24/7
- Your branding is amplified
- Clients find out more about you
- Spontaneous bookings
- Delivering a seamless booking experience
- Build more trust with your clients
How do you ensure you look great online?
70% of people prefer to book an activity or a service online. Only 20% would choose to book by phone and even fewer want to book by email. Read on to discover how you can benefit, with no time delays or development costs, and even if you have no technical skills…
Existing and potential clients can find you 24/7
People are online now looking for businesses like yours and wanting to book them online. If your business isn’t online, doesn’t look professional and is unable to take bookings online, these people will simply book and spend their money with someone else.
Your branding is amplified
Some of the elements that go into making up your business branding includes:
- Your company name
- The images you use (logos, your images)
- The way you describe your services
With so many people looking online for businesses to buy from, your online presence should amplify these elements so more people know about you, understand your business and are encouraged to book with you, all wrapped up in a professional profile.
Clients find out more about you
Before people spend any of their hard-earned money, people need to trust you can deliver what they need. As a result, your bio, qualifications, experience, insurance, DBS information will be important reading and help convince people to use your services.
To make it easier for people to become familiar with you, your services and how you can help them, it’s important to have consistent messaging. As a result, a simple solution is for your online profile to match what you’ve created previously, e.g. on your social media accounts, your website, your brochures, flyers.
Brits spend £144,000 on impulse buys during their lifetime. Meanwhile, almost 1 in 3 (30%) of those who make spontaneous purchases do so once a week or more.
Your business can benefit from impulse bookings by enabling people to book you when they fancy. The easy way to do this is for your profile, activities and availability to be listed on an app that clients simply download onto their mobile phone. Within 3 clicks, clients should then be able to view your profile, check your availability and book you.
Delivering a seamless booking experience
A seamless booking experience is paramount as it’s the clients’ first interaction with your business – and first impressions last.
No client wants a painful, drawn-out experience. It’s the same reason everyone hates long queues in supermarkets. If it’s too painful, people will just stop booking, even if you provide first-class activities.
Long gone are the days when clients were happy to make a phone call, leave a voicemail and wait for a call back at some point. Alternatively, send a text message and then wait patiently for a reply. People now want instant action and resolution to their queries. And this is easiest online.
Build more trust with your clients
A professional booking experience will give clients the confidence to book you again and again. Sharon Marshall, who has been subscribed to fibodo since 2018, explains:
“My clients enjoy having a structured and consistent system to book me through.”
Sharon Marshall, Sekhem Arts
- 93% say online reviews impact their buying decisions.
- 90% read online reviews before visiting a business.
- 85% say they trust online reviews as much as personal recommendations.
People want to read reviews online that show real feedback from your clients. It’s for this reason that fibodo teamed up with the Trustpilot review platform. Clients then have an independent way to rate and review their activities. These endorsements significantly help others appreciate how good the service is with each activity provider – helping grow their businesses.
How to look great online even if you’ve no technical knowledge and no time
Some business owners have said it’s too difficult to get a great online profile, that it’s too time-consuming.
The reality is that looking great online is easier now than it’s ever been. No technical skills are required. No time delays. No ongoing development costs. The only thing you need is a fibodo profile. The tech is already made (so you don’t have to worry about it), and you can be set up and live in under 20 minutes.
Through the Profile section of fibodo you can look great online and have a professional online presence by including your:
- Business name
- Contact details
- About You
- Your profile image (often a logo) and background image
- Memberships and Qualifications info
- Social media accounts
To look great online, simply go to www.fibodo.com