As a personal trainer, it’s vital you have a booking management platform that enables you to effectively and efficiently manage your business bookings and clients. This will enable you to spend more time running your sessions, helping clients and earning more.
In this series of blog posts we highlight the fundamental features you should look for when choosing a booking platform as a Personal Trainer. This series covers:
- Customisation
- Scheduling
- Client Management
- Marketing
- Ease of use
- Pricing
Customisation
It’s critical that your chosen booking management software is fully customisable. This ensures that it is branded to you, you have the flexibility to manage your business and it provides your clients with a professional platform to book you.
Customisable app and web pages for clients to book you
The personal training you offer and the way you deliver it is unique to you. It’s therefore important to showcase your unique sessions in a way that promotes them best.
By ensuring your chosen booking platform includes a customisable app and web page, you will benefit from it tying into your brand. It also enables you to get booked and paid 24/7.
You should be able to customise key elements of your page on your booking platform and tailor it to your business.
The booking platform you choose should give you the ability to showcase the sessions you offer. For each of these sessions, you should have the option to add your own imagery, descriptions, etc.
It’s also important that your platform provides a seamless experience for your clients, so they can book you with ease.
Able to create diverse offers
Effective offers enable you to appeal to a broad range of clients – new, existing, lapsed, etc. When you provide offers on your sessions, you are supporting your clients’ different circumstances to get booked. Therefore, promoting a range of offers will encourage more clients to book with you.
With an effective booking management platform you should be able to create different offers such as:
- Evergreen Offers. These are ideal for new client and those who haven’t booked in a while. For example:
- Percentage discount
- Money off
- Loyalty Offers. These are ideal for existing clients. For example:
- X activities for a set price of Y
- X activities for the price of Y activities
- Time Sensitive Offers. These are ideal for existing clients. For example:
- Early Bird Discount
- Last Minute Discount
It’s important that your chosen booking management platform enables you to promote these offers easily to your clients.
Promote that you are DBS checked and have insurance
Your DBS number and insurance number gives clients reassurance that you have been certified and checked. They will then be able to book you with confidence. Therefore, when you choose a booking management platform, ensure it enables you to highlight you are DBS checked and that you have insurance.
Add multiple images to your sessions
Powerful images help generate more bookings so its important to choose a booking management platform that enables you to include multiple images. Your preferred platform should then give you the freedom to update these images, (at no extra cost) so they always remain relevant to your sessions.
Customisable emails and adverts
Emails with your logo or photos will make your business stand out in your clients’ inbox. When clients book their sessions with you, a quality bookings platform should automatic send the client a customised booking confirmation email.
This should then be followed by a customised reminder email just prior to the session. Finally, clients should automatically receive a personalised review – request email asking them to give you a rating and review after their session.
Automatic emails, sent by your bookings platform, will eliminate any time that you previously spent notifying your clients when they had successfully booked a session or when they needed a reminder that their session was imminent.
Summary
Customisation is just one of many crucial elements to keep in mind when choosing a booking platform as a personal trainer.
fibodo is the award-winning booking management platform used by personal trainers. You can then benefit from:
- Fully-customisable apps and web pages
- Customisable offers
- Customisable, automated emails to send to clients
- Adding and updating multiple images to your sessions
- Displaying your DBS number and insurance number
Get your own branded apps and web pages so your clients book you directly. Click here to learn more or become a Host.
