fit4thefight donates time and money to NHS during Coronavirus pandemic
Online booking platform will donate all fit4thefight proceeds to NHS Charities
fibodo donates its time to create #DoingOurBit platform to keep the NHS moving
fit4thefight, the fitness marketplace that allows users to book and pay for their activities in three clicks, on desktop or via the app, has pledged to donate all proceeds from its bookings to the NHS charities, as the country recovers from the economic impact of COVID-19.
ukactive support in fit4thefight proceed donation
Huw Edwards, chief executive of ukactive, said: “During the COVID-19 crisis, NHS staff have served the nation’s need and have rightly gained the hero status. We all know the benefits that physical activity can bring to help us lead healthier lives, reduce stress and increase wellbeing. That is why we are working with our strategic partner, fibodo, to propose how NHS staff can benefit from the profits made from the fit4thefight campaign, in a small tribute to the work they have done.”
#DoingOurBit – the initiative to get the NHS moving
fibodo also recently donated its time to another NHS cause, creating and hosting a digital platform, free of charge, for NHS staff to stay active while working on the front line.
#DoingOurBit started as a passion project for Julie Davis, deputy chief operating officer at the NHS Clinical Research Network West Midlands, who wanted to relieve the physical and emotional impact of treating Covid-19 patients on her 190-strong workforce.
The growing platform of free workouts and relaxation sessions, created in partnership with Active IQ and Study Active, currently includes 40 bespoke sessions from 27 PTs.
In response to fit4thefight donating its proceeds to the NHS, Julie Davis, deputy chief operating officer at the Clinical Research Network West Midlands and creator of #doingourbit said: “I’m delighted to hear that ukactive will work with fit4thefight on ways in which profits from the platform are used to provide fitness and activities for NHS staff. Health and fitness are key for our teams to recover from intense workloads, and the ups and downs of shift-work.”
fit4thefight now allows customised session names, products and pricing
fit4thefight now allows fit pros to add their own session names, products and pricing, broadening the type of services that can be offered to the public.
Gym operators can manage additional bookings for pay-as-you-go gym passes and class participation, while empowering the fitness professional to manage their own capacity.
This allows gyms and their personal trainers to engage clients in the community, and take fitness sessions in parks or public spaces, removing excess capacity from gyms, and optimising their revenue potential.
With the support of employee benefits companies, employers and media outlets, users have the ability to book activities when, where and with whom they’d like to participate.
Anthony Franklin, founder and managing director of fibodo, said: “It is vital that gyms of all sizes have the systems in place ready to optimise the use of their facilities, class schedules and fitness teams. Allowing queues to develop outside of gyms is not a solution, and not an experience that a valued member expects. Technology like ours provides a simple solution to managing time slots, giving operators ultimate control over access and capacity control, whilst maximising revenues.
“The ability to automatically populate the fit4thefight marketplace with unsold activities is a no-brainer, giving clubs and operators the best opportunity to maximise their revenues, get more people active, and in doing so support the NHS and its key workers.”
The fit4thefight campaign re-enforces the government’s message of staying active and staying fit whilst restrictions are in place and beyond.
The platform has been included in ukactive’s Fit Together reopening digital tool kit which supports operators’ preparation for reopening. fibodo believe the technology is essential upon reopening, as unlimited anytime access will not be possible under social distancing, and gym and leisure centre capacity will have to be maximised using time slots and classes.
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