PRESS RELEASE
MARCH 2020
fibodo takes Covid-19 fitness fight online
With government experts advising people to avoid all public places, including gyms, for the foreseeable future, fibodo is calling on the fitness industry to keep itself, and the nation, moving with the launch of new initiative, Fit 4 the Fight.
Facing an unprecedented health crisis, it is crucial that major fitness operators, studios and personal trainers seize this opportunity to innovate and continue offering their services, which are needed by the general public now more than ever before.
With this in mind, fibodo is providing them with completely free access to the Fit 4 The Fight booking web pages and apps. This will enable them to immediately begin hosting online training sessions without incurring any additional overhead costs.
The platforms can be used by trainers to advertise their availability to new and existing clients, take payments, and run the online sessions.
By working together, the fitness industry will have an unrivalled opportunity to highlight the importance of the initiative and capitalise on the significant media and political interest in maintaining the nation’s health.
Through Fit 4 The Fight, instructors will be able to offer 20-minute or 40-minute private online sessions for £10 and £20 respectively, along with 40-minute group classes for up to six people over 70, at a cost of £5 per person.
In addition to the online sessions, trainers will be also be able to offer one hour sessions for £50, in or near the homes of participants, with all necessary health and safety precautions taken to minimise the risk of transmission.
Trainers listed on the website and app can be searched for by consumers by name, location, time and activity type. They can also advertise their availability on social media directly from the platform, using the campaign’s hashtags for increased reach.
fibodo’s usual £29.99 monthly subscription fee has been waived for all fitness providers until the end of June 2020. It will simply charge a 10% transaction fee on each session, with 50% of this donated to charities dedicated to helping those most affected by the pandemic.
fibodo founder and CEO, Anthony Franklin, commented: “While necessary, social distancing and self isolation have the potential to cause serious physical and mental health problems both now and in the long-term.
“It’s therefore essential that we encourage and enable people to keep fit, even as this situation continues to unfold.
“However, the fitness industry must also do everything it can to support itself. With significant national media interest, now is the time to act.
“While many gyms and studios may be forced to temporarily close their doors, we are committed to helping them to find alternative ways of offering their services within their communities.
“By removing the barriers to setting up online and local fitness sessions, Fit 4 the Fight will not only help to ensure the health and happiness of our nation, but also protect our vital fitness industry over the coming months.”
For further information visit www.fit4thefight.org
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Notes to editors
For additional details, please contact:
Olivia Brown at PR Agency One T: 0161 871 9140 E: olivia.brown@pragencyone.co.uk
Or
Gemma Eccleston at PR Agency One T: 0161 871 9140 E: gemma.eccleston@pragencyone.co.uk
About fibodo
Founded in 2014 fibodo (find, book, do) is the award-winning fully customisable SaaS e-commerce platform that can be created in minutes and connects service businesses with existing clients and fibodo’s exclusive marketing channels.
The platform is scalable and supports businesses from most service sectors, of any size, offering the ultimate in flexibility for individuals, organisations and everyone with an ambition.
The business is based in London and was founded in 2014 by former PGA golf professional, Anthony Franklin.
