Will 2021 see a rise in the digital gym membership model?
Yes, to some extent, say experts in the tech-led and fitness industry. The pandemic has given digital products a boost that is likely to stay, but once restrictions are lifted members are going to want much more of a hybrid model.
If you can take any lesson from 2020, it’s that digital fitness isn’t going anywhere. In what has been a tough time for many industries, the coronavirus pandemic has shown that businesses need to adapt to survive. That’s exactly what the fitness industry has done. To survive in the current climate and into the future, running a hybrid fitness business is key.
The tech-driven fitness and diet space has grown and continues to do so, in the wake of people becoming more proactive about preventive health and wanting tools to measure their progress. At a time of redundancies, furlough, lockdowns, and anxiety about the future, people want something affordable, accessible, and fun. Technology gives them that, beaming live workouts into their homes, some of which just had space for a yoga mat on a balcony.
In a year we were all physically distant, everyone suddenly realised the importance of community and how much it was missed.
Regardless of how many sites you have, the number of coaches in your organisation, or the range or number of services you provide – if your team sell time-based activities and classes, then you need to make sure you’ve got flexible tech to match.
So what will members want in the future?
- Flexible memberships with the option to pause/cancel easily
- Hybrid-fitness with the option to workout online or go to a class, gym or studio
- Live-streaming classes with their regular instructor
- Evergreen online training content which members can access at any time
We need help with more than just memberships though.
Things always run smoother when you can integrate and automate all of your tasks, and have everything running like a well-oiled treadmill.
In this new digital world, companies will live or die, based on the quality of their team and the experiences they deliver. You need to have brand control and full transparency over the performance of your team and the activities they deliver.
By bringing your business inline to offer digital gym membership models, you can offer people a variety of ways to get fit with you. When you integrate everything, you’ll make the process smoother for everyone too. You’ll have all the data in one place, so you can understand the performance of the group, online vs offline, or the individuals that are excelling. You can also use analytics to communicate best practice and drive growth based on informed decision making.
Ultimately it’s about offering blended fitness solutions
If you’re a studio, club or gym then you need to start future-proofing right now. Flexible memberships are intended to help you expand your reach in the online fitness space while complementing your live offerings. Combining the best of digital and live fitness produces a connected solution enabling your members to work out however they choose.
End of article.
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