Enterprise Operator — Sodexo (7HQ Corporate Gym)
Improving paid participation in a corporate gym environment
Context
Sodexo operates corporate gyms for major clients. 7HQ is a single-site corporate gym serving a Fortune 500 organisation with approximately 3,000 staff. The gym offers personal training, therapy and class-based activities, delivered by multiple practitioners under a single brand.
The challenge
Sodexo required a booking platform that could:
- Deliver a seamless, branded booking experience
- Support multiple activity types
- Enable instant booking and secure payments
- Provide transparent reporting across sessions and revenue
- Reduce exposure for undelivered sessions
Critically, the solution needed to work across web and mobile, at scale, with multiple admin levels.
The approach
fibodo was deployed as the core booking and management system for the 7HQ gym:
- Branded booking apps and web pages
- Instant booking with live availability
- Secure, cash-free payments
- Multi-level admin access for managers and operators
- Reporting on session delivery, revenue and utilisation
- Push notifications and email communications
PTs and therapists managed their own schedules, while venue management retained full oversight.
What changed
From Month 1 to Month 5 of operation, results showed clear behavioural shifts:
The system improved financial transparency and reduced risk associated with unpaid or undelivered sessions.
Why it mattered
fibodo gave Sodexo a dependable, branded booking infrastructure that improved paid participation while maintaining operational control. For the venue, this meant:
- Higher utilisation
- Clearer financial oversight
- A more consistent member experience
All without increasing administrative burden.